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Ken Ellerker Cycles Difference


Silverback was founded by Deon Retief, entrepreneur and visionary and leader in the cycling industry. He has been involved in the bicycle industry since 1987. His passion is branding and the concept of scale and appealing to people of the world. Deon's aim was to build a bicycle company that revolves around Best in Class Principles.
Silverback's head office in Stuttgart Germany is an industry leading facility. Stuttgart is the breeding ground for great brands in design engineering including Mercedes, Porsche and now Silverback.
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