Established in 1954, we service the needs of Hull and East Yorkshire's cycling community, both on and off road. Not only do we provide an extensive range of equipment, but also a wealth of knowledge and services to help you gain the maximum benefit and enjoyment from cycling. We aim to be friendly and approachable, so please don't be afraid to come and seek advice.
We endeavour to stock a good range of clothing and accessories for men and women. This includes Trek's excellent range of women specific bikes, many denoted by the acronym WSD.
Please note that our website gives a good representation of our stock, though it is by no means exhaustive. If you're after a special little something, please do enquire as we have access to many more products than shown here. If you are unable to visit us in person, or wish to reserve an item through click and collect, our website enables you to buy online. You can find information about ordering online, including delivery costs, by adding an item to the shopping basket and then finding the terms and conditions link on the shopping basket page.
Our services include:
Repairs and servicing
Carried out to the highest standards. Our mechanics are highly qualified (Cytech level 2 and 3), and have been able to fix problems that other bike shops couldn't. All makes and models accepted.Bike fit
Suitable for all riders, Lee and Steve use the Precision Fit system to makes a thorough assessment of how you can achieve optimum comfort and performance. Unlike many bike fits Precision Fit is holistic and personalised, as it considers all aspects of the rider as well as the bike. A typical bike fit session is three hours long, so please contact us to book an appointment.
Test rides / Trek Demo Centre You are welcome to try out any bike before you buy (provided the bike is available and serviced, and subject to weather conditions).
We have four fabulous Trek bikes available for extended test rides:
Emonda SL 6 - a brilliant handling, lightweight carbon all-round road bike;
Emonda SLR 6 Disc - an unbelievably light disc brake road bike with sensational ride-tuned balance and handling;
Fuel EX 8 29 Eagle - a rugged, capable full suspension trail bike with the sprightly manners of an XC bike;
Remedy 8 27.5 - a long-travel full suspension all-mountain bike that allows you to push harder, descend faster and have more fun!
Please note that we also have access to Trek's fleet of road and mountain demo bikes, so don't hesitate to ask there's something you would like to try.
From Orbea, we have available for extended test rides:
Terra M31-D - a stunning gravel road bike;
Gain D40 - a radical new eBike that looks very much like a "normal" bike, is much lighter than other eBikes, and also feels like a proper bike to ride! Press the sleek and simple mode button to switch on the power, and revel in the assistance provided as and when you need it.
Zwift Experience Dealer
Come in store to have a go at interactive training. We have set up an Elite Qubo Digital turbo trainer so you can experience the delights (or pain!) of Zwift, "an immersive game that makes indoor training fun and rewarding for everybody. Your real-world efforts power your avatar across beautiful landscapes. Ride with thousands of athletes at all levels in real-time."
Lee Smith has a long history in cycling. He can be found touring Yorkshire's country lanes on his cross bike, or pounding up and down the hills on his mountain bike, both with a smile on his face and joy in his heart! Lee has a deep passion for all things cycling. Proof of this comes from his vast bicycle collection (pretty much all in matte black!). Bordering on "geek" status, he has an extensive knowledge whether it be mountain, road or cross or even eBikes, and has worked in the industry for over fifteen years. Achieving Cytech Level 2 mechanics, and a trained Precision Fit bike fitter and Bosch eBike Technician, has further extended Lee's knowledge and ability in all things biking.
Steve Kilgour benefits from his experience in engineering, and is our go-to guy for mechanical problem solving. He is a very keen cyclist, finding time away from his busy family life for cross and road riding. He is one of our expert mechanics, is qualified as a Shimano Service Technician, Bosch eBike Technician and has reached PhD level at Trek University. Steve has also completed Precision Fit Level 1, so now also has expertise in bike fitting.
Doug McCarthy is our new, friendly young face, eager to help as you come into the store. He has completed Cytech Level 2 training and reached PhD Level at Trek University. Doug is an eager cyclist and rides everyday. Whether it be on his road, cross or mountain bike, you'll see him out there somewhere!
So where are we?
You can find our address, a map, and how to contact us on our contact page.